Understand your customer better. And win.
Allow our 30+ years of experience helping clients better understand customer decision-making and translating insight into actionable marketing strategy help you get more impact from your qualitative research efforts.
Knowledge is power
Achieving Competitive Advantage ThroughEffective Customer Research
Customer insight fuels success
We live in a competitive world – having impactful customer intelligence shouldn’t be a hope for marketers, it’s a must. If you can fully understand how customers think, what motivates them, what frustrates them and what factors ultimately drive decision-making, then you have the power to effectively persuade them.
See past numbers
Effective customer research needs to be more than endless reams of statistics, charts, and spreadsheets. Customers aren’t data points – they’re people. They have emotions, preconceived notions, biases, and opinions. These need to be explored, understood, and shared in compelling ways so that clients can leverage voice of customer efforts in more impactful ways.
Be customer driven
We believe our role is more than just generating market feedback. Effective research should drive more informed and grounded business decisions. We provide guidance for client decision-making that keeps them in better alignment with the pulse of their customers. Superior research produces better business decisions and better results. Let us help you get there.
30+ years of research & strategy… and counting
We work with consumer and business-to-business brands in industries ranging from agriculture to construction, education, finance, energy, health care, travel and tourism. We also do internal work within organizations on culture alignment and talent recruitment / retention. In short, we are category agnostic and believe our approach can add value in any situation with any organization interested in using audience-driven, evidence-based strategic planning to support organizational success.
That being said, the types of studies that we have performed most often over 30 years include:
Brand positioning
Want to understand how to best articulate your value proposition in an increasingly crowded market? We help identify your Unique Brand Advantage so that your marketing can be as focused as possible on the strengths that matter most to your customers.
Competitive brand audits
What are your perceived competitive advantages and disadvantages versus the competition? Where are your competitors vulnerable? What do you need to do to gain an edge? Understanding the competitive backdrop in which your business operates from the customer’s perspective is critical in forming an effective marketing plan for success.
Concept testing & development
You only get one chance to make a first impression. Whether it’s a new product, a new service, or a new initiative – the ‘person’ that ultimately determines market success or failure is the prospective customer. Use their feedback and reactions before you launch to optimize your offering and increase your chances of a home run.
Communications testing & key message identification
It isn’t easy to try and predict market reaction to a particular communications direction. They are very subjective after all. Sometimes it can be as simple as specific language or an image that turns customers on…or off. Stop guessing and rely instead on consumer testing to ensure you get the impact you want.
Organizational culture & employer satisfaction
Acquiring and retaining top talent, and motivating that talent, is a critical objective of any organization. An often-overlooked application of in-depth research is to gain a better understanding of employees and organizational culture. How are employees feeling about the direction of the company? Do they feel valued? What can the organization do to promote a culture of high performance and accountability? Surveys can reveal only so much – and often times, they do a poor job of capturing the emotional subtleties of how people feel about their employment environment. Our tools can help give you a better sense of your organization’s culture and how you can advance it forward.
What our clients say about us
Contact us
Do you want deeper insight into how and why your target audience is making brand decisions? Do your current market research reports feel generic and uninspired? Do you want customer centricity to be a key driver in helping your organization succeed?
Book 60 minutes with us so that we can collaborate on how to get you closer to your target audience.
