Our Blog
Over the course of 30 years in the brand research and strategy industry, there are very often common questions and issues that arise during the planning and execution of a research project.
We’ve taken some of these topics and tried to share our thoughts and experiences to hopefully provide some value and perspective to those thinking about these types of initiatives.
5 Ways Good Facilitation Makes or Breaks Qualitative Research
Scott Samoleski
Posted on
September 4, 2024
How can a strong qualitative market research facilitator ensure unbiased, actionable insights? 5 key things to look for in a focus group moderator.
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